In the last few months, Melt has spoken to brands like Amul and Nestle that have a range of products which the government deemed essential to consumers during the first phase of the lockdown. The production and free movement of these essential commodities were allowed back then. On this episode, Melt explores how categories that were not considered essential, have been navigating the rules and challenges of the lockdown. Anant Rangaswami (Editor, Melt) is in conversation with Anil Viswanathan (Director – Marketing (Chocolates), Mondelez India).
Melt TV | Episode 76 | Anil Viswanathan (Mondelez India)
July 26, 2020
How Mondelez India rose to the lockdown challenge.