Melt TV | Episode 75 | Agnello Dias

melt, July 19, 2020

The case for short-term solutions, instead of long-term.

One of the results of the COVID-19 pandemic induced lockdown is the heightened stress on agency-client relationship. As people continue to work from home, how are advertising agencies navigating relationships with their clients? Anant Rangaswami (Editor, Melt), talks to Agnello Dias (Creative Chairman, Dentsu Aegis Network India & Co-Founder & CCO, Taproot Dentsu) to understand how the pandemic has impacted advertiser-agency relationships.

Melt airs every Saturday at 1130am and Sunday at 1030am on WION.