Marketing:

Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)

melt, May 31, 2020

"Only the tough will emerge victorious."

One very evident fallout of the COVID-19 pandemic is the mass migration that has taken place in the country. Given the importance of migrant workers to Indian businesses, how are brands reacting to this? Especially those that rely on migrant workers to ensure profitability. We find out today from Bharat Puri, Managing Director at Pidilite Industries, who is in conversation with Anant Rangaswami (Editor, Melt).

Melt airs on WION every Saturday at 11:30am and Sunday at 10:30am.