Marketing:

Melt TV | Episode 66 | Rahul Welde

melt, May 17, 2020

The possible road ahead for marketing, media, and live sports.

The lockdown has altered our media consumption habits. Digital consumption has increased significantly and this has resulted in more and more brands fast-tracking digital solutions to reach out to consumers. Media buying has also changed with companies now moving to a real-time bidding system. What does that mean for the industry?

Rahul Welde (Executive Vice President – Digital Transformation, Unilever) answers in this conversation with Anant Rangaswami (Editor, Melt).