Melt TV | Episode 65 | Roshan Abbas

melt, May 11, 2020

The rise of "phygital" experiences and the virtual services industry.

Find out how the ongoing pandemic has impacted companies in the business of experiential marketing. The lockdown has led to cancellation of live experiences worldwide; agencies have had to shift efforts to alternative strategies, with virtual events becoming the new normal. Roshan Abbas, MD at Geometry Encompass explains the road ahead for experiential marketing in an interview with Anant Rangaswami (Editor, Melt).

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