Melt TV | Episode 64 | Rama Bijapurkar

melt, May 4, 2020

How brands can engage their consumers during the lockdown.

Melt analyses the impact of COVID-19 on consumer behaviour in a conversation with Rama Bijapurkar, author and thought leader on market strategy and India’s consumer economy, to find out how consumer behaviour will change, as a result of the lockdown and how marketers can leverage this time to create new opportunities and communicate with consumers.