Melt TV | Episode 57 | Melissa Waggener Zorkin (WE Communications)

melt, November 26, 2019

Why 'active listening' is a skill every marketer needs to learn.

When Melissa Waggener Zorkin founded WE in 1983, she wanted to tell the technology stories that weren’t being told, and share the incredible ways human lives are transformed by innovation. She knew instinctively tech would play a transformational role on the world stage, changing the way we live and communicate, and she was right.

Over the decades, Melissa has partnered with the world’s most groundbreaking brands, telling their stories and navigating transformation by keeping purpose, the “why” behind innovation, as her north star. She shares these insights and more in a conversation with Anant Rangaswami (Editor, Melt).

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