Marketing:

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

melt, November 1, 2019

Solutions for the marketer's eternal challenge: Building Brands VS Performance Marketing.

What’s the role of a CMO at a global conglomerate?⁣
⁣How do you build a corporate master brand?⁣
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⁣Answers from Vivek Nayer (CMO – Group Corporate Brand, Mahindra & Mahindra) in a conversation with Anant Rangaswami (Editor, Melt).⁣