Marketing:

Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)

melt, October 14, 2019

Marketing Platinum jewellery to the male Indian customer. Challenge accepted.

How do you create a new market category? Platinum Guild International’s Managing Director for Indian operations, Vaishali Banerjee explains in a conversation with Anant Rangaswami (Editor, Melt).

Get Ready To Melt!