Marketing:

Melt TV | Episode 50 | Sudhir Sitapati

melt, October 1, 2019

The next step in the brand's association with Hindustani Classical Music.

Why Maati Baani’s Nirali Kartik is the new face for the Taj Mahal Tea brand, and why the brand is choosing to strengthen its association with Hindustani classical music.⁣

Answers from Sudhir Sitapati (Executive Director – Food & Refreshment, Hindustan Unilver), in a conversation with Anant Rangaswami (Editor, Melt).⁣