A deep dive in to customer experience and it’s effect on brand equity.
Not just for retail banks, but for any industry.
Insights from Kantar’s CX+ India Retail Banking Report with Preeti Reddy & Sussane O’Gorman, in a conversation with Anant Rangaswami (Editor, Melt).
Research:
Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report
August 9, 2019
The relationship between customer experience and the brand.