Melt TV | Episode 27 | Brands At The Kumbh Mela

melt, April 22, 2019

How did brands and corporates leverage the world's biggest gathering of people?

Marketing lessons from the 2019 Kumbh Mela.

Featuring highlights from MELT’s visit to Prayagraj, and rich analysis from Dalveer Singh (Dialogue Factory) and VR Rajesh (Ogilvy India), in conversation with Anant Rangaswami.⁣ ⁣⁣

Footage courtesy Incredible India and the official channel for Kumbh 2019 –

Melt airs every Saturday at 11:30am and Sunday at 10:30am, only on WION.⁣

⁣Get Ready To Melt!