Melt TV | Episode 268 | What Is The Impact Of AI On Marketing?

melt, May 28, 2024

Can marketers co-exist with AI?

Melt talks about the future of AI-powered marketing, as we delve into insights from the recent MMA Impact conference, held in Mumbai last month. This event united marketers, technologists, and agencies to unravel the complexities of integrating AI tools into marketing strategies and we’ve got the experts to break it down for us.

Moneka Khurana, Country Head of MMA India, Devika Sharma, Vice President and General Manager of India at InMobi, and Rohit Bhasin, President and Chief Marketing Officer at Kotak Mahindra Bank joined us to discuss the evolving landscape of AI in marketing and its transformative potential. From understanding consumer behaviour to leveraging advanced technologies, we uncover strategies to stay ahead in this dynamic industry.

Watch the full video to understand the role of humans in this AI-fueled world. What are the key challenges that marketers in India face when it comes to adopting and integrating AI solutions? And how can AI be used to drive business growth?