MELT comes to you today from the headquarters of audio-streaming brand Spotify India. The brand has been in the news for its new Feel The Music campaign, and will have lots of word of mouth when it releases its yearly Spotify Wrapped stats and data. To know more, we are in conversation with Neha Ahuja, the Head of Marketing at Spotify India. What does it take to build brand affinity in today’s times? What can the role of TV and OOH be? And where is the next big growth opportunity? Let’s find out as we get ready to melt with Neha Ahuja