Melt TV | Episode 244 | Lenovo India’s Chandrika Jain On Marketing To The Indian Consumer & More

melt, November 17, 2023

"Indian consumers have the appetite to buy premium tech, and also the inclination to understand it."

Lenovo recently launched a high-decibel campaign to integrate all its consumer brands under one roof. To know more, we are in conversation with Chandrika Jain, Marketing Director at Lenovo India. What does it take to market a tech brand in India today? Are Gen-Z and millennials the key target audience? And what really is the role of experiential marketing for a tech brand? Let’s find out as we get ready to melt with Lenovo’s Chandrika Jain.