Melt TV | Episode 243 | All About Product Design With Dick Powell + Highlights from Designyatra 2023 & 2023 Kyoorius Design Awards

melt, November 10, 2023

"The product is the best exemplification of the brand."

Melt takes a slight detour from marketing to revisit Designyatra 2023 – India’s largest design conference. Held at the Grand Hyatt in Goa over three days, Designyatra hosted over 900 delegates and 20 speakers from a wide gamut of specialities – be it visual, product, architecture, fashion, motion, typography, branding, spatial, sustainability and even bio-design.

Amongst the star speakers was Dick Powell, the co-founder of SeymourPowell, a design company with almost 40 years of experience, and rightly considered the poster boys of product design with work ranging from Tefal’s irons to the interiors of Virgin Galactic’s spaceship.

Melt got a chance to talk to Dick Powell about his design philosophy and more. Can brands be built solely through products? What has been the impact of technology on the design process? And how do you forge a successful client-agency partnership when it comes to design shops? Let’s find out as we get ready to melt with Dick Powell.

And, stay tuned for all the highlights from the 2023 Kyoorius Design Awards, presented by Zee5 and powered by Pidilite.

For more on Designyatra, visit
For more on the Kyoorius Design Awards, visit