Melt TV | Episode 242 | Colgate-Palmolive India’s Gunjit Jain On The Growth Of India’s Oral Care Market

melt, November 4, 2023

"Premiumisation will grow since disposable income is increasing, penetration is growing, and consumer awareness is improving."

Last month, oral-care brand Colgate launched a new campaign to promote the habit of night time brushing. Called “The Sweet Truth”, the campaign is the next step in the brand’s commitment to driving change and promoting oral health practices. To know more, we are in conversation with Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India. How will the campaign be activated? How does it help build the brand? And what are the next big growth opportunities in the oral health care market? Let’s find out as we get ready to melt with Gunjit Jain.