MELT comes to you from Chakan in Maharashtra. Specifically, from the headquarters of Mercedes-Benz India. The German car maker is having quite a succcessful year thanks to 10 product launches and a strong double-digit growth rate. To know more, we are in conversation with Santosh Iyer, the Managing Director and CEO of Mercedes-Benz India. What does it take to market luxury in today’s time? What is the car maker’s EV strategy? And how has digital changed the game? Let’s find out as we get ready to melt with Santosh Iyer.
Marketing:
Melt TV | Episode 239 | Mercedes-Benz India’s Santosh Iyer On Growth + Marketing Luxury & Legacy
October 13, 2023
"Today, luxury needs transparent and uniform pricing. It helps build customer loyalty and trust."
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