Melt TV | Episode 236 | iD Fresh Food’s PC Musthafa On Common Sense, Innovation, Experience & More!

melt, September 22, 2023

"Great packaging can help create a truly memorable customer experience."

MELT turns the spotlight to food products company I-D Fresh Foods. Founded in 2005 by 5 cousins, the Bangalore based company is known for its ready-to-cook products and today, serves homes across India, the Middle East the United Kingdom and the United States. To know more, we are in conversation with PC Musthafa, the CEO of ID Fresh Foods. How do you scale a packaged food company? What is its next big growth opportunity? And what does it take to build a full-fledged FMCG brand? Let’s find out as we get ready to melt with PC Musthafa.