Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising

melt, March 10, 2023

"The big challenge is to increase citizen awareness against misleading advertising."

MELT is at the headquarters of the Advertising Standards Council of India, or ASCI – the self-regulatory body committed to the cause of fairness and honesty in Indian advertising. We’re here to meet CEO and Secretary General, Manisha Kapoor, to understand some of ASCI’s recent initiatives that aid its mission to maintain and enhance the public’s confidence in advertising. So, let’s dive in and get ready to melt with Manisha Kapoor.