Starbucks recently celebrated its 10 year anniversary in the country. There’s a new brand campaign, ever-ready expansion plans, and also a call to localise the menu even more for Indian tastebuds. To know more, MELT is in conversation with Deepa Krishnan, Chief Marketing Officer at Starbucks India. So, let’s understand the marketing and strategy that drives a global brand in India as we get ready to melt with Deepa Krishnan.
Melt TV | Episode 179 | Deepa Krishnan
August 20, 2022
"We are not in the coffee business, but in the people business."