Melt TV | Episode 177 | ITC’s Sameer Satpathy

melt, August 6, 2022

"ITC is not in the trial business, it's in the repeat business."

Today, MELT features one of its final conversations from Cannes – with Sameer Satpathy, CEO – Personal Care Division at ITC. As part of the jury for Creative Effectiveness, Sameer was the only Indian marketer to serve as a juror for the Cannes Lions this year. What did the experience teach him, and what is the road ahead for ITC’s Personal Care brands? Let’s find out as we get ready to MELT with Sameer Satpathy.