MELT first deep dives into L’Oreal. The French beauty products company has been thriving, with a record growth of 16.1% last fiscal. And that’s twice the growth rate of the worldwide beauty market. And what role does marketing play in driving this growth? To find out we spoke to to Asmita Dubey, Chief Digital and Marketing Officer at L’Oreal in Cannes.
Then, MELT takes a look at marketing data and analytics company Kantar’s latest Global Issues Barometer. The report seeks to understand the global issues that are influencing the behaviour of the Indian consumer. To know more, we were in conversation with Soumya Mohanty, Managing Director – South Asia Insights Division at Kantar. The interview begins at 17:11.