Melt TV | Episode 17 | Ariel’s #ShareTheLoad Campaign

melt, March 11, 2019

Why does P&G India choose to continue the campaign?

We’re evaluating the continued success of Ariel’s #ShareTheLoad campaign with Sonali Dhawan (Marketing Director – Fabric Care, P&G India) and Josy Paul (Chairman & CCO, BBDO India) in a conversation with Anant Rangaswami (Editor, Melt).

Melt airs every Saturday 11:30am and Sunday 10:30am only on WION.

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