Melt TV | Episode 166 | Zeenah Vilcassim

melt, May 21, 2022

"India is a super exciting and unique market."

Not many know that India is the third largest consumer of alcohol in the world. On the contrary, many know the challenges and obstacles with marketing liquor brands in the country. How do such brands navigate the challenge? Melt finds out today in a conversation with Zeenah Vilcassim, Marketing Director, Bacardi India.