Melt TV | Episode 162 | Santosh Padhi

melt, April 22, 2022

"Great people make great culture, resulting in great work."

This week, Melt talks to one of the most awarded and respected creative directors from India, Santosh Padhi. Known to many by his nickname, Paddy, Santosh Padhi was recently announced as the Chief Creative Officer at Wieden+Kennedy India. What does this new stint hold, and what is the role advertising and creative plays in today’s evolving times? Find out.