Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

melt, February 5, 2022

The challenge of building a global brand from India.

According to the latest ‘Brand Finances IT Services’ 2022 report released by brand valuation firm ‘Brand Finance’, Tata Consultancy Services or TCS emerged as the second most valuable brand in the IT services sector globally. To understand what this recognition means for TCS and its stakeholders, Anant Rangaswami (Editor, Melt) is in conversation with Rajashree R (CMO, TCS).

Earlier this week, The Ad Club announced a partnership with The One Show, the global advertising award programme, organised by The One Club for Creativity. This association is intended to enhance judging standards and bring in transparency for The Ad Club’s Abby awards, which after taking a break in 2020 due to the pandemic, will return this year. To know more about this collaboration, Melt’s Ritwika Gupta speaks with Partha Sinha (President, The Ad Club).

Team Melt also discusses the state of the Abby Awards, and the credibility of the Kyoorius Creative Awards. Hear from Rohit Ohri (FCB Group India), Harshad Rajadhyaksha (Oglivy India), Senthil Kumar (Wunderman Thompson India), Rahul Mathews (DDB Mudra Group), Azazul Haque (Mullen Lowe Lintas Group), Anil Viswanathan (Mondelez India), Mayur Hola (Oyo), PG Aditiya (Dentsu Webchutney), Neha Ahuja (Spotify India) and Vikram Kalra (Good Morning Films) about the significance of winning at the Kyoorius Creative Awards.