Melt TV | Episode 15 | Punit Goenka

melt, January 28, 2019

"If you're not relevant to the customer, you're not relevant to the market."

What are the implications of TRAI’s Tariff Order for the Indian television ecosystem, and especially, the customer and the marketer?

Puneet Goenka (MD & CEO, Zee Entertainment Enterprises Limited) answers in this conversation with Anant Rangaswami (Editor, Melt).

Melt airs on WION every Saturday at 11:30am and Sunday at 10:30am.

Watch the full conversation here: