Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan

melt, November 6, 2021

"The core of the idea was to help small retailers. It wasn't to use a face for the brand."

Mondelez India roped in Shah Rukh Khan as the face of the “Not Just A Cadbury Ad” campaign to promote smaller businesses. The campaign uses AI technology to recreate the actor’s face and voice to take the names of different stores in the ad. To know more, Anant Rangaswami (Editor, Melt) is in conversation with Anil Viswanathan (Senior Director – Marketing, Mondelez India) and Sukesh Nayak (Chief Creative Officer, Ogilvy India).