Melt TV | Episode 136 | The “Good Luck Girls” TVC

Animesh Das, September 30, 2021

How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.

Hear the story of how the idea for Cadbury Dairy Milk’s “Good Luck Girls” TVC was born, and how it was brought to life, as Anant Rangaswami (Editor MELT) is in conversation with the team that came up with the concept – Ogilvy India’s Tanuja Bhat, Swagata Banerjee and Samyu Murali.

The new Cadbury Dairy Milk TVC has also brought the conversation about women in advertising back to the forefront of the Indian advertising industry. To understand more, Anant Rangaswami (Editor, MELT) is in conversation with Indian Creative Women’s Binaifer Dulani. Indian Creative Women is an independent forum that promotes diversity in creative teams across the Indian advertising and design industry through actionable solutions.