Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks

melt, September 22, 2021

Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.

Melt showcases some of the sessions from ZeeMELT 2021, beginning with a talk by Mark Schaefer (Executive Director, Schaefer Marketing Solutions) that explains how three consumer rebellions have forged today’s marketing landscape.
Next, listen to Sue Unerman (Chief Transformation Officer, MediaCom), who argues that in a world that appears to be rapidly changing, fundamentally, for human behaviour, nothing much has changed.
And, on Creative Picks, deep dive into the new #GoodLuckGirls TVC by Cadbury Dairy Milk with insights from Anil Viswanathan (Senior Director – Marketing, Mondelez India) and Kainaz Karmakar (Chief Creative Officer, Ogilvy India)

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