"Thank you Senior Citizens for bringing believability, credibility and honesty to advertising."
World Senior Citizen’s Day is observed on 21st August every year across the globe. It is a day to recognise and acknowledge the contributions of older people to society. On Melt, we are celebrating it with a deep dive into the role senior citizens have played in Indian advertising by curating and presenting a list of ads that feature elderly people. With that in mind, Anant Rangaswami, (Editor, Melt), is in conversation with Piyush Pandey (Chairman – Global Creative, Ogilvy + Chairman, Ogilvy India).
Here is the curated list of ads featured in the episode: