Melt TV | Episode 131 | Senior Citizens In Advertising With Piyush Pandey

melt, August 21, 2021

"Thank you Senior Citizens for bringing believability, credibility and honesty to advertising."

World Senior Citizen’s Day is observed on 21st August every year across the globe. It is a day to recognise and acknowledge the contributions of older people to society. On Melt, we are celebrating it with a deep dive into the role senior citizens have played in Indian advertising by curating and presenting a list of ads that feature elderly people. With that in mind, Anant Rangaswami, (Editor, Melt), is in conversation with Piyush Pandey (Chairman – Global Creative, Ogilvy + Chairman, Ogilvy India).

Melt TV premieres every Saturday at 11:30am

Here is the curated list of ads featured in the episode:

“Second Honeymoon”, Vodafone SuperNet4G
“Finding The Fort”, Vodafone SuperNet4G
“Ghar Ka Khana / Hospital Dadi”, Fortune Oil
“Cricket”, SBI Life
“Diamond Ring”, SBI Life
“Train”, SBI Life
“Joke”, Federal Bank
“Medicine”, Federal Bank
“Street Light”, Sakshi
“Reunion”, Google India / Google Search
“Dentures / The Coolest One”, Kelvinator
“Kabaadiwali”, Fevikwik
“Deliver The Love This Raksha Bandhan”, Amazon India
“Brother / Old Man With Family”, Yahoo Mail
“Chess”, Pfizer India
“Golden Hearts”, Pfizer India