Melt TV | Episode 12 | Anand Mahindra

melt, January 7, 2019

"A brand is nothing but an accumulation of stories."

Be it chairing a $21 billion (in revenue) conglomerate, or investments across numerous ‘passion projects’, Anand Mahindra believes that brands are an accumulation of stories, and hence, should have a strong narrative.

This rare conversation with Anand Mahindra (Chairman, Mahindra Group) aims to understand the industrialist’s marketing mantras, and why he does what he does.

Melt airs on WION every Saturday at 11:30am and Sunday at 10:30am

Watch the conversation here: