Melt TV | Episode 106 | Prasanth Kumar

melt, February 20, 2021

"The markets, and the economy have the momentum required for recovery."

Last year, the advertising industry witnessed a steep drop in the overall media investments because of the pandemic induced lockdown. But as we are gradually coming out of the lockdown, backed by seasonal spends and big-ticket events like IPL, the industry is expected to see a recovery this year. GroupM has unveiled its annual report ‘This Year, Next Year’ 2021 that forecasts ad spend growth globally and in India. For more insights from the report, Anant Rangaswami (Editor, MELT) is in conversation with Prasanth Kumar (CEO, GroupM South Asia).