From the ideal duration for an ad to tips and tricks for more effective audience tracking, and why marketers should gear up to be mobile-first.

Guneet Singh (Head – Marketing & Creative Solutions, Google APAC) in a conversation with Anant Rangaswami (Editor, Melt) on the Do’s and Don’ts of digital marketing.

Melt broadcasts on Wion at these times:
Saturday 11:30am & Sunday 10:30am.

Here is the full conversation: