A technology that promises to battle ad fraud, increase effectiveness, and help track the customer journey better.

R Gowthaman (Global Lead & Blockchain Solutions Architect, WPP) explains to Anant Rangaswami (Editor, Melt) why Blockchain is more than just a buzzword for today’s marketer.

Melt broadcasts on Wion at these times:
Saturday 11:30am & Sunday 10:30am.

Here is the full conversation: