How can a network advertising agency stay relevant to a marketer?
And what can the network learn from the Indian business?
John Seifert (CEO, Ogilvy India) answers in this conversation with Anant Rangaswami (Editor, Melt).
John is a 39-year veteran of Ogilvy. He was appointed Executive Partner, Chief Executive, Worldwide in January 2016 after leading the revitalization of Ogilvy’s North American operations since 2009, resulting in strong revenue growth, digital transformation, diverse talent recruitment, and outstanding new business development. In September 2016, he became Worldwide Chairman and led the agency into its Next Chapter.
John was previously Chairman of Ogilvy’s Global Brand Community, a portfolio of 25 global clients representing over $1 billion in annual revenue. John has worked across the Ogilvy network in a wide range of client leadership and general management positions in Los Angeles, Chicago, Bangkok, Singapore and New York. He has led multi-discipline global brand teams for American Express (“Membership”), BP (“Beyond Petroleum”), DuPont, Siemens, and many others.
John is a frequent lecturer at universities and business forums on the subject of “Enterprise Branding.” He is a National Board member of buildOn, a non-profit group targeting at risk high school students in urban communities across the U.S. He is a passionate student of history, interior design, and neoclassical architecture.