It’s Friday and we present to you our latest news summary that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds. Happy Weekend!
Today’s Top Stories:
Walmart To Launch Walmart+
Walmart is creating an Amazon Prime-like membership program called Walmart+. According to Adweek, the service is expected to launch as a rebrand of Walmart’s existing Delivery Unlimited service, which charges $98 a year for unlimited, same-day delivery of fresh groceries from Walmart stores in the US.
Prathyusha Agarwal Named Chief Consumer Officer for Zee’s Domestic Broadcast Business
Prathyusha Agarwal has been named Chief Consumer Officer for Zee’s Domestic Broadcast Business, as as noted by exchange4media. Agarwal will continue to report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL.
ByteDance Appoints Kunaal Bhardwaj As Head of India Business Solutions Marketing
TikTok’s parent company, ByteDance has appointed Kunaal Bhardwaj as Head of India business solutions marketing. Bhardwaj will also be a part of the global marketing team at ByteDance.
Gaana Unveils New Audio Ad Capabilities
Gaana has unveiled new audio ad capabilities that will empower advertisers to talk personally with its listeners by creating contextual audio creatives in real-time. As per Television Post, this will enable marketers to create hyper-personalized ads for Gaana users based on age, gender, location and other third party data.