News:

Melt In A Minute | Super Bowl Advertisers Pause Marketing Following Kobe Bryant’s Death & More

Madhuwanti Saha, January 28, 2020

Closer home Publicis India won creative mandate of Emami Navratna after a multi-agency pitch

Here is your daily round-up of news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Today’s Headlines:

  1. Super Bowl advertisers pause their marketing following Kobe Bryant’s death
    Super Bowl advertisers like Olay, Mountain Dew, Avocados From Mexico, and others have paused their marketing activities in the wake of Kobe Bryant’s death, according to AdAge. The brands who intended to release their creative for Super Bowl yesterday had postponed them following the death of the basketball legend.
  2. Publicis India wins creative mandate of Emami Navratna 
    Publicis India won creative mandate of Emami Navratna after a multi-agency pitch. The account will be serviced out of the agency’s New Delhi office.
  3. Mondelez scraps European CMO role
    Mondelēz has scrapped its European CMO role and instead appointed a VP of marketing and strategy. So Deobora Koyama who was the European CMO for two years is replaced by Mondelēz veteran Peter Seymour. He now heads European marketing and will lead on both marketing and corporate strategy.
  4. Data Security Council of India and TikTok  launch quiz on online privacy
    Data Security Council of India and TikTok have launched an interactive and informative quiz for its community online. The quiz starting today till February 3, aims to educate users on best practices for online privacy and protection.