Melt In A Minute | Star India Signs Up Nine Sponsors For IPL 2020 & More

Madhuwanti Saha, February 5, 2020

Meanwhile Disney will launch Disney+ in India on March 29 via Hotstar

Here is your daily round-up of news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Today’s Top Headlines:

  1. Star India signs up nine sponsors for IPL 2020
    Star India, has signed up nine sponsors, including Vivo, Coca-Cola India, Amazon, and Maruti Suzuki for the 13th edition of IPL, as mentioned by Economic Times. The network has set a target of 3,000 crore rupees in ad sales from IPL this year.
  2. Disney+ to launch in India on March 29 via Hotstar
    Disney will launch Disney+ in India on March 29 via Hotstar. This was announced by its CEO Bob Iger during the Walt Disney Company’s first quarter financial conference call. Hotstar VIP/Premium will be rebranded as Disney+Hotstar. 
  3. Flipkart shuts down Jabong; to focus on Myntra
    Flipkart has formally closed Jabong’s operations to focus completely on its premium shopping platform Myntra, according to MoneyControl. As part of the move, Jabong’s portal and app are being redirected to Myntra’s shopping window.
  4. India’s adex to grow at 10.7% in 2020: GroupM
    Moving on, India’s ad spends is estimated to grow at 10.7% to 91,641 crore rupees this year, as forecasted by GroupM’s This Year Next Year 2020 report. Digital is estimated to reach 30% of ad spend in 2020.
  5. BBDO India appoints Digvijay Singh Shekhawat to head Bangalore  
    BBDO India appoints Digvijay Singh Shekhawat as GM and EVP to head its Bangalore operations. He reports to Suraja Kishore, CEO – BBDO India.