Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds.
Today’s Top News:
1. Punit Goenka Reappointed As MD & CEO For ZEEL
Punit Goenka has been reappointed as MD and CEO of Zee Entertainment Enterprises Limited. His tenure has been extended for another 5 years from 1st of January 2020.
2. Vikas Mehta Joins Ogilvy Africa As CEO
Former Mullen Lintas CEO Vikas Mehta is all set to join Ogilvy Africa as CEO as reported by exchange4media. Mehta will be based in Nairobi and will look after the business in 28 countries in Africa.
3. WPP Bags AXA’s Global Media Account
WPP has bagged AXA’s global media account that covers close to 30 markets across Europe, Middle East and Africa, Asia and Latin America. While GroupM will handle France, Wavemaker will oversee all other markets.
4. Anushka Sharma, New Face Of Godrej Expert Rich Crème
Godrej Consumer Products has roped in actress Anushka Sharma as the new face of its popular hair colour brand Godrej Expert Rich Crème. As part of the deal, the brand will launch a multi-media campaign which includes TV and digital to engage audiences on easy hair colour.
5. Veet Forays Into Male Grooming Segment
Veet has now forayed into the male grooming segment with a hair removal cream for men. The brand has roped in actor Kartik Aaryan as the brand ambassador for Veet Men.
