Here is your daily round-up of news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.
Today’s Top Headlines:
1. Publicis Sapient acquires Sapient.i7 completely
Publicis Sapient has wholly acquired Sapient.i7, the joint enterprise it launched with Tquila Ventures in March 2018. They will join to form a new Global practice expanding Publicis Sapient’s Salesforce expertise. This practice will be led by Jason English.
2. Twitter acquires Chroma Labs, the team behind Stories template
Twitter has acquired Chroma Labs, the firm behind an editor for photos and videos meant for Instagram and Facebook Stories, and Snapchat, according to TechCrunch. The latter’s employees will join the social network’s product, design and engineering teams.
3. Discovery Communications India’s Hemant Arora quits
Hemant Arora, Head of New Revenue Streams at Discovery Communications India, has resigned, as reported by exchange4media. He had joined the company in October 2019.
4. GroupM rolls out INCA in India
GroupM has rolled out its influencer marketing solution INCA in India. Led by Ratan Singh Rathore, it connects brands to a network of trusted publishers and influencers.
5. Xiaomi elevates Raghu Reddy as Chief Business Officer for India biz
Xiaomi promotes Raghu Reddy as Chief Business Officer for India operations. Apart from continuing to be responsible for all categories and online sales business of Xiaomi India, he will additionally take up several responsibilities from MD Manu Jain.