News:

Melt In A Minute | Publicis Media Wins Hero MotoCorp Media Mandate, ByteDance Denies TikTok Is For Sale & MORE

Ritwika Gupta, December 27, 2019

In other news, Swachh Bharat Abhiyan invites tenders from advertising agencies for Assam campaign.

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Top Headlines of the day:

Publicis Media Wins Hero MotoCorp Media Mandate
Hero MotoCorp has appointed Publicis Media as its media agency for both traditional and digital media duties. As per livemint, the business is estimated to be around Rs 600 crore. The incumbent agency on the account was GroupM.

Swachh Bharat Abhiyan Invites Tenders From Advertising Agencies For Assam Campaign
Moving on, Swachh Bharat Abhiyan is inviting tenders from advertising agencies to help increase awareness about the mission in Assam. As noted by exchage4media, the mission is on the lookout for agencies that can help with print, radio and digital advertisements and outdoor media.

YouTube Creators Now Have More Control Over Copyright Claim Disputes
Next, YouTube’s recent studio update is finally giving people an easier way to deal with copyright claim disputes. As per The Verge, the new update lets creators address copyright disputes directly from their digital back-end workspace and gives them the option to trim out the claimed content in question.

ByteDance Denies TikTok Is For Sale
Earlier this week, Bloomberg reported that ByteDance was weighing options of selling TikTok due to concerns from the US government over how it stores and uses personal data. However, the company has denied it and claimed that it has no sale plans for TikTok, as mentioned by Reuters.