Melt In A Minute | Ogilvy’s Sonal Dabral Moves On, Lowe Lintas Wins Creative Duties Of Uber Moto & More

Madhuwanti Saha, February 3, 2020

From Sonal Dabral's resignation from Ogilvy to Amazon sponsoring Filmfare awards, a look at today's top headlines

Here is your daily round-up of news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Today’s Top Headlines:

1.Ogilvy’s Sonal Dabral moves on
Sonal Dabral, Chief Creative Officer, South & South East Asia and Vice Chairman Ogilvy India, has resigned. He had joined Ogilvy in the current stint in 2017. Moving ahead, Dabral wants to explore options in content and content creation.
2. Lowe Lintas wins creative duties of Uber Moto 
Meanwhile, Lowe Lintas has won the creative duties of Uber Moto after a multi-agency pitch, as reported by Exchange4media. It will be handled out of the agency’s Delhi office.
3. Isobar Wins Creative & Digital Mandate For Four Diageo India brands

Isobar India has been appointed as the creative and digital partner for Diageo India. The agency will manage integrated communications for Diageo’s Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge.
4. WeWork names Sandeep Mathrani as the new CEO
WeWork has named Sandeep Mathrani, a real estate industry veteran, as the new CEO. Charged with the difficult task of relaunching WeWork, he will officially take over on February 18.   
5. Amazon India is the new title sponsor of Filmfare Awards

Amazon India is the new title sponsor of Filmfare Awards which is in its 65th year.  The move is part of Amazon’s ambitious plans for its online fashion business.