Melt In A Minute | Nike Pulls Out From Amazon, WARC Launches 2019 Asian Strategy Report & MORE

Ritwika Gupta, November 14, 2019

From Nike pulling out from Amazon to Pizza Hut India launching its first ad with YouTuber, Bhuvan Bam, here are the top stories of the day:

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds.

Top Headlines Of The Day:

Nike Pulls Out From Amazon
Nike is the latest brand to pull out from Amazon. As noted by Bloomberg, the sportswear brand will be offering a more direct customer experience and hence, will not be selling on Amazon.

WARC Launches 2019 Asian Strategy Report
WARC has released its 2019 Asian strategy report which outlines 3 key marketing trends in the region. The trends include brands in Asia repositioning themselves using cultural insights, the use of AR and VR to offer new experiences and bigger brands adopting challenger behaviour in order to stand out.

Pizza Hut India Launches First Ad With Bhuvam Bam
Pizza Hut India has launched its first ad with YouTuber Bhuvan Bam. Directed by Prahlad Kakkar, Bam is seen grooving to the brand’s first ever jingle “Pizza Hut Javenge 99 Mein Khaavenge”.

Disney+ Garners Over 10 Million Subscribers
Within two days of its launch, Disney+ has garnered over 10 million subscribers. The Verge reported that the Disney+ app has been downloaded more than 3.2 million times within a day of its launch.  

MediaCom Asia Pacific Launches ‘LookUp’
MediaCom Asia Pacific has launched ‘LookUp’, an initiative that aims to solve the lack of collaboration around creating equal opportunities for future talent in the ad industry. As reported by The Drum, industry partners include Facebook, Spotify, Google among others.