Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.
Top Stories Of The Day:
- Publicis Commerce launches in India
Publicis Media launches Publicis Commerce in India which is into commerce strategy and planning, consumer and category insights, content and e-merchandising, among others. Kartik Iyer has been appointed as lead for Publicis Commerce and Krishna Mothey as head of media.
- India leads mobile ad fraud across Asia: MMA
India leads mobile ad fraud in Asia with a rate of 62 per cent as marketers are spending nearly 20 per cent of their advertising budget on ad fraud. These were the findings of Mobile Marketing Association’s latest report ‘Ad Fraud Benchmark Report’ as noted by Economic Times.
- ByteDance plans music streaming service in December
Tiktok’s parent company Bytedance plans to launch its music streaming service next month in India, Indonesia and Brazil. It’s already in talks with labels like Universal Music, Sony Music and Warner Music for global licensing deals according to a Financial Times report.
- Paytm partners with Twitter to integrate Twitter Highlights
Paytm has partnered with Twitter to integrate Twitter Highlights, to keep bringing back its users onto the platform for reasons beyond payments. Paytm is also adding content like news and astrology into the Paytm Inbox.
- Google’s game streaming platform Stadia launches with 22 games
Google enters the video game market with its Stadia. Currently with 22 games Stadia uses cloud computing technology offering rich features without the need for consoles.