Melt In A Minute | MediaMonks Announces Merger With WhiteBalance, Spotify Launches Three Original Podcasts For India

Ritwika Gupta, November 20, 2019

From Mediamonks announcing merger with WhiteBalance to LinkedIn releasing ‘The Long and Short of ROI’ report, here are the headlines of the day:

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Top Stories of the Day:

1. MediaMonks Announces Merger With WhiteBalance
S4 Capital’s digital-content arm, MediaMonks has announced a merger with Delhi-based content creation and production company, WhiteBalance. With the merger, MediaMonks adds 50 experts to the team, with the intent of doubling the India business in the coming six months.

2. Spotify Launches Three Original Podcasts For India
Spotify has announced its first three original podcasts for India as the platform looks to bring in more local content to woo listeners in the country. They will go live on 3rd December 2019.

3. LinkedIn Releases ‘The Long and Short of ROI’ report
LinkedIn has released ‘The Long and Short of ROI’ report which highlights how digital marketers measure ROI. One of the findings shows that only 3% of digital marketers in India are measuring ROI correctly. The metrics are often either reported too soon or wrongly chosen to deliver quick results to meet business pressures.

4. Nikhil Sen, Founder & MD of Unibic Foods, Passes Away
Nikhil Sen, Founder & MD of Unibic Foods, has passed away. Sen had set up Unibic India in 2004 after spending over two decades as COO at Brittania.

5. Wunderman Thompson Elevates Daniel Bonner & Bas Korsten To Global CCOs
Wunderman Thompson has elevated Daniel Bonner & Bas Korsten to Global CCOs. Both will report to global chief executive Mel Edwards. The appointments follow the Wunderman Thompson merger last year.