News:

Melt In A Minute | McDonald’s Fires CEO, Google To Buy Fitbit & MORE

Ritwika Gupta, November 4, 2019

From NBA setting up News Broadcasters Federation Authority to Zee5 launching Play5, take a look at our top news of the day:

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds.

Today’s Top Stories:

McDonald’s Fires CEO, Steve Easterbrook
McDonald’s CEO, Steve Easterbrook has been fired for violating company policy after he admitted to having a relationship with an employee. Chris Kempczinski, President of McDonald’s USA, has been named as President & CEO.

Gautam Adhikari Passes Away
Gautam Adhikari, former Executive Editor of The Times of India and founding Editor of DNA, has passed away after battling cancer. Adhikari had also served in the World Bank in Washington DC as senior consultant. He was also Dean at Times School of Journalism.

NBA Sets Up News Broadcasters Federation Authority
News Broadcasters Federation is all set to create an independent organisation called News Broadcasters Federation Authority to bring in transparent self-regulation on content. It aims to create new standards for news broadcasting and address any violation through a committee of editors from within the federation.

Zee5 Launches Play5
Zee5 introduces ‘Play5’ to help brands engage with customers through interactive experience. This is designed to boost engagement and target consumers in a hyper-personalised way.

Google Buys Fitbit For $2.1 Billion
Finally… Google is all set to acquire wearable company, Fitbit for $2.1 billion. The transaction is expected to close in 2020.