Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Top News Today:

1. Alphabet Nears $1 trillion Market Value On Ad-Growth Optimism
Google’s parent company, Alphabet is nearing $1 trillion market value based on ad-growth optimism as per media reports. Alphabet shares rose by 1.7% yesterday and analysts predict that it would see a strong growth in its ad business, helped in part by political ad spending.

2. Facebook Launches More Transparency Features
Unlike Google and Twitter, Facebook has repeatedly insisted that it will not ban political ads outright, despite the pressure to do so. According to The New York Times, Facebook is instead launching more limited “transparency features” that aim to give users more control over how many political ads they see.

3. PayU Acquires PaySense
PayU acquires a majority stake in digital credit platform, PaySense at a valuation of $185 million. It plans to merge it with its credit business, LazyPay.

4. Femina Releases ‘All About Women’ Report
Femina has released a report centred on millennial working mothers called, ‘All About Women’. It reveals key insights into the lifestyle, work-life balance, relationships and habits of a working millennial mother.