Melt In A Minute | Google Experiments With Its Own Contextual Ads, BBH Elevates Joakim Borgström As Worldwide CCO & More

Madhuwanti Saha, September 25, 2019

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds:

Today’s Top Headlines:

1. Google experiments with contextual ads for its own products

Google is experimenting with contextual ads at much lower costs for marketing its own products as reported by Adage. In the past Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini.

2. BBH elevates Joakim Borgström as Worldwide CCO

Joakim Borgström has been elevated as Worldwide Chief Creative Officer of BBH after Pelle Sjoenell departs the agency for the Chief Creative Officer role at global video game developer Activision Blizzard. Sjoenell leaves BBH after 12 years

3. Snapchat introduces new updates for advertisers

Snapchat has significantly extended the time duration of its video ads to three minutes from the 10-second cap. Advertisers will also get a new bidding option to optimize for longer, 15-second video views.

4. WeWork co-founder Adam Neumann has stepped down

WeWork co-founder and chief executive Adam Neumann has stepped down due to increased pressure by board members tied to major investor SoftBank with concerns over company’s huge losses and liabilities. The company was forced to delay its IPO earlier this month. However, Neumann will remain non-executive chairman of the parent company.

5. Sneha Rajani, Head of SPN film production division, quits

Sneha Rajani, Head of Sony Pictures Networks Productions, the film division of Sony Pictures Networks India, has decided to move on after a span of two decades.